Green is a color that can evoke powerful emotions. It is a dominant color in nature that makes you think of growth. Think of nature and see the incredible variety of shades of green expressing renewal and life. Green evokes a feeling of abundance and is associated with refreshment and peace, rest and security.

Green helps people feel rested and secure. People are invited to wait in the “green room” before going on camera to relax. Many doctors even use green in their offices to put patients at ease. Green encourages a balance in your brain that leads to decisiveness. However, green may also be perceived negatively when associated with materialism, envy, and possessiveness.

Green is a mixture of the two primary colors blue and yellow. Blue is often used to create a sense of security and trust in a brand. (Check out this article to learn more about the color blue in marketing). The color yellow represents optimism and youthfulness, and is often used to grab attention. Blue and yellow are somewhat opposite in the emotions they evoke. Green is the color that combines them in various shades to create even more variations of emotion.

Lighter greens that lean more to the yellow end of the spectrum are associated more closely with freshness: think of the first leaves of spring. Darker greens are more closely associated with stability and growth: think of the more mature green leaves of summer. Green comes in many shades and variations

Evoke

Dark green like dark blue is a serious none attention seeking color, which is often used for uniforms and equipment in the military.

Green personality is reserved, peaceful and at one with the natural world. Green is also emotional, focuses on the big picture, cares a great deal about the planet and the creatures that live on that planet.